WUG Functional Gums is the first international company developing a wide range of functional products, based on the advantage that chewing gum allows for the active principle to be instantly absorbed by the body. The effects are noticed after 5’ compared to the 40’ required for any other standard product to work, such as drinks, gels, shots, tablets or bars, which require a digestive process to fully absorb the product.
3 years ago, during a trip to the USA, the founders of the company discovered that the Marines kept a caffeine chewing gum within their survival kit for special missions. As on other occasions, the military sector became the lab of an invention, before it was made available to the general public.
Following several scientific studies which proved the effectiveness and instantaneous effect of administering caffeine through mastication (under the tongue), as opposed to the digestion process required by all other standard products and realising that energy chewing gum manufacturers were only focused on the military sector, the idea of making a range of functional chewing gums for the general consumer was contemplated.