Nace Functional Biofruit
With the aim of developing a healthy, delicious product whose main ingredient is fruit.
![](https://cdn.shopify.com/s/files/1/0617/0912/3743/files/constitucion.jpg?v=1690808123)
Launch of PURA BIO Fruit Range
We implement a line of BIO products to which we provide functional components of natural origin.
![](https://cdn.shopify.com/s/files/1/0617/0912/3743/files/bio.jpg?v=1690807810)
Commercial presence at national level in Carrefour Spain
Sales of Fruta PURA begin in all Carrefour Hypermarkets in Spain exclusively for one year.
![](https://cdn.shopify.com/s/files/1/0617/0912/3743/files/carrefour.jpg?v=1690808159)
Market Prospecting in Canal Farmacia Spain
- DecemberPilot sales begin in 50 Spanish pharmacies in Andalusia, Extremadura, Madrid and Asturias.
![](https://cdn.shopify.com/s/files/1/0617/0912/3743/files/farmacia.jpg?v=1690808312)
Launch of Conventional Pure Fruit Range
- JulyThe current non-functional range is developed and perfected but reaches the general public.
![](https://cdn.shopify.com/s/files/1/0617/0912/3743/files/display_antiguo.png?v=1690808454)
Cobranding with the Spanish Soccer Team
- DecemberCobranding is carried out with the Spanish Soccer Team under the “El Gourmet de la Roja” license and the first introduction to the impulse market through Logista.
![](https://cdn.shopify.com/s/files/1/0617/0912/3743/files/expositor_seleccion.png?v=1690535938)