Nace Functional Biofruit
With the aim of developing a healthy, delicious product whose main ingredient is fruit.
Launch of PURA BIO Fruit Range
We implement a line of BIO products to which we provide functional components of natural origin.
Commercial presence at national level in Carrefour Spain
Sales of Fruta PURA begin in all Carrefour Hypermarkets in Spain exclusively for one year.
Market Prospecting in Canal Farmacia Spain
- DecemberPilot sales begin in 50 Spanish pharmacies in Andalusia, Extremadura, Madrid and Asturias.
Launch of Conventional Pure Fruit Range
- JulyThe current non-functional range is developed and perfected but reaches the general public.
Cobranding with the Spanish Soccer Team
- DecemberCobranding is carried out with the Spanish Soccer Team under the “El Gourmet de la Roja” license and the first introduction to the impulse market through Logista.
